Department of Agricultural and Food Marketing
Parent institution:
University of Kassel Details of University of Kassel
Address
Department of Agricultural and Food Marketing
Steinstr. 19
D-37213 Witzenhausen
Hesse
Phone: +49 (0) 5542 98 1284
Fax: +49 (0) 5542 98 1286
email: pohlner(@)uni-kassel.de
Activities:
- Research
Coordinated projects
- Alternatives to piglet castration without anesthesia - analysis of the effects on meat quality from the perspective of consumers, producers and animal welfare Details of Alternatives to piglet castration without anesthesia - analysis of the effects on meat quality from the perspective of consumers, producers and animal welfare
- Analysis of state of knowledge of consumer behavior in organic foods and nutrition with the inclusion of out-of-home-consumption Details of Analysis of state of knowledge of consumer behavior in organic foods and nutrition with the inclusion of out-of-home-consumption
- Communication strategy for sustainably produced aquaculture products Details of Communication strategy for sustainably produced aquaculture products
- Concept for product differenatiation within the beef marekt - Possibilities of communication and willingness-to-pay for beef from extensive pasture based suckler cow husbandry Details of Concept for product differenatiation within the beef marekt - Possibilities of communication and willingness-to-pay for beef from extensive pasture based suckler cow husbandry
- Conserving diversity through utilisation: Development of communication strategies for agro-biodiversity in gastronomy Details of Conserving diversity through utilisation: Development of communication strategies for agro-biodiversity in gastronomy
- Detailed analysis of data on consumer purchasing behaviour for organic products Details of Detailed analysis of data on consumer purchasing behaviour for organic products
- Effects of promotional activities and special price promotions for organic food trade Details of Effects of promotional activities and special price promotions for organic food trade
- Expansion of the individual meet demand, with organic foods - identifying gaps in product range and product-specific barriers for eco-buyers Details of Expansion of the individual meet demand, with organic foods - identifying gaps in product range and product-specific barriers for eco-buyers
- Foreign supply of organic apples: Relevance to German apple producers Details of Foreign supply of organic apples: Relevance to German apple producers
- Generation of market incentives for domestic feed production through improved marketing strategies for regional organic animal products Details of Generation of market incentives for domestic feed production through improved marketing strategies for regional organic animal products
- Regional window - assessment of consumer acceptance Details of Regional window - assessment of consumer acceptance
- Sales analysis of regional and fair traded organic products Details of Sales analysis of regional and fair traded organic products
- Structural data of the organic food trade: Survey of the status quo and develop a toolbox for structural description of organic market segment 'organic food trade' Details of Structural data of the organic food trade: Survey of the status quo and develop a toolbox for structural description of organic market segment 'organic food trade'
- The influence of health claims on the purchasing behavior of consumers in food Details of The influence of health claims on the purchasing behavior of consumers in food
Involved in research projects:
- Developing a concept for the production of goat lamb meat from melked stocks Details of Developing a concept for the production of goat lamb meat from melked stocks
Coordinated collaborative projects:
- Farmer Consumer Partnerships Details of Farmer Consumer Partnerships
- Structural data of the organic food trade: Survey of the status quo and develop a toolbox for structural description of organic market segment \'organic food trade\' Details of Structural data of the organic food trade: Survey of the status quo and develop a toolbox for structural description of organic market segment \'organic food trade\'
Work package leader of collaborative projects:
- Farmer Consumer Partnerships Details of Farmer Consumer Partnerships
- Farmer Consumer Partnerships Details of Farmer Consumer Partnerships