Organic sensory information system (OSIS): 5.4 Recommendations for a research agenda
Description:
This report outlines strategic options for sensory quality communication and product development policies for different target groups. It provides recommendations for a research agenda for sensory quality product development and marketing. One of the key findings in the Ecropolis Project was that there is still a high potential to develop further the sensory quality of different organic products. There are two areas, where strategic options can be developed: a) The product development; b) The sensory quality communication strategies. From a commercial point of view, integration of the range of sensory quality attributes in the product development and marketing shows a high potential in the market place. It will improve the added value of the organic products. The research and development ideas outlined in this report could provide the basis for achieving this in a much better way.
Executive Institute:
Research Institute of Organic Agriculture Switzerland (FiBL) Details of Research Institute of Organic Agriculture Switzerland
Contract period:
01. 01. 2009 - 31. 12. 2011
Participating Institutions:
- Department of Agricultural Economics and Rural Development Details of Department of Agricultural Economics and Rural Development
- Bremerhaven Technology-Transfer-Centre (TTZ) Details of TTZ
- Departement Life Sciences und Facility Management (ZHAW) (LSFM) Details of LSFM
Collaborative Project:
Organic sensory information system (OSIS): documentation of sensory properties through testing and consumer research for the organic industry (ECROPOLIS) Details of Organic sensory information system (OSIS): documentation of sensory properties through testing and consumer research for the organic industry (ECROPOLIS)
Funding Programme:
- EC - Collaborative projects (small or medium-scale focused research actions) Details of EC - Collaborative projects (small or medium-scale focused research actions)
Subject:
- Market Analysis
- Nutritional behaviour
- Organic Farming
Purpose of research:
Applied research
Funding Institutions:
- European Commission (EC) Details of (EC)
Project Management Agency:
- European Commission (EC) Details of EC
