E-Trust - Building trust for quality assurance in emerging markets for food chains
Description:
The vision of the e-Trust project is to provide consumers with high quality food they do trust and can afford. The combination of trust and affordability can be reached through improvements in trade processes and in the communication of trustworthiness between trading partners along the chain. The project delivers concepts for trade relationships that combine actual e-commerce developments with trust mediating functionalities. It will support both, improvements in consumers' food supply situation and the competitiveness of the European food sector.
Executive Institute:
Chair for Business Management, Organization and Information Management Details of Chair for Business Management, Organization and Information Management
Parent institution:
Rheinische Friedrich-Wilhelms University of Bonn Details of Rheinische Friedrich-Wilhelms University of Bonn (North Rhine-Westphalia)
Contract period:
01. 11. 2006 - 31. 10. 2009
Project budget:
649,471 €
Participating Institutions:
- Wageningen University and Research Centre (WUR) Details of WUR
Funding Programme:
- EC - Specific Support Actions Details of EC - Specific Support Actions
Subject:
- Market Analysis
- Agroeconomics
- Nutritional behaviour
Purpose of research:
Basic research
Funding Institutions:
- European Commission (EC) Details of (EC)
Project Management Agency:
- European Commission (EC) Details of EC