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Information System for Agriculture and Food Research

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Organic sensory information system (OSIS): 3.2 Development of sensory profiles

Project


Project code: keine Angaben
Contract period: 01.01.2009 - 31.12.2011
Purpose of research: Applied research

Sensory expectations and sensory training in the organic market. Regarding the aims of the ECROPOLIS project, actors in the organic market have to improve their skills in processing organic products on a sensory premium level and to implement a sensory marketing for increasing the market potential of organic products in Europe. Based on the results of the sensory and marketing research analyses in WP 3 and WP 4 and the syntheses in WP 5, training modules are developed to meet the needs of the organic market. The training is build up in modules addressed to the interests of the different target groups like processors (divided in product development, quality management and marketing department), distributers (divided in quality management and marketing department), wholesalers (divided in quality management and marketing department) or retailers. The results of ECROPOLIS are also interesting for organic associations that are eager to improve their advisory quality. The synthesis of table 1 (European comparison of conventional and organic products (consumer tests)) and table 2 (Image effects of labeling) generates different training focuses for the countries.

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