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Organic sensory information system (OSIS): 4.1 Market needs along the supply chain
Project
Project code: keine Angaben
Contract period: 01.01.2009
- 31.12.2011
Purpose of research: Inventory & Assessment
Comparative report about information from supply chain actors.
The main aim of this research was - using the exploratory approach and the semi-structured questionnaire, through the telephone interviews - to investigate the needs of supply chain actors for consumer-relevant information and their experiences concerning consumer preferences with regards to the sensory quality of organic food products.
Section overview
Subjects
- Market Analysis/Marketing Strategy
- Organic Farming
