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Information System for Agriculture and Food Research

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Healthy growth: From niche to volume with integrity and trust (HEALTHYGROWTH)

Project


Project code: 2812OE020
Contract period: 01.04.2013 - 31.08.2016
Budget: 161,918 Euro
Purpose of research: Applied research

Organic markets differ between countries, but all local organic market chains have inherent problems in moving from niche to volume, and mainstream large-scale market chains have inherent problems in securing and advancing organic values. The wish to increase the volume of the organic food markets has become of significant importance throughout Europe. HEALTHYGROWTH aims to investigate a range of successful mid-scale organic value chains in order to learn how they are able to combine volume and values, and to use this knowledge to support the further development of the organic markets. Eleven partners cooperate closely in the HEALTHYGROWTH project. The German team contributes to the workpackages WP2-WP6 and leads WP7. The German case studies of mid-scale organic value chains (WP3) will be carried out in different enterprises/initiatives with particular focuses following the jointly defined case study methodology. The cross-country comparison of cases will be based on different perspectives. The German team is responsible for two of these ‘tasks’. The multi-perspectival analysis provides an understanding of the underlying principles for healthy growth of organic value chains. Dissemination activities will be a core WP, coordinated by the German team. WP6 will involve stakeholders in joint learning processes and network building. HEALTHYGROWTH aims to share knowledge between countries and to enhance network building among actors within regions and across borders. The project will provide knowledge on how integrity and trust can be maintained in the transition from niche to volume, and develop general as well as locally adapted recommendations for the development of organic markets. The target groups are not only other mid-scale value chains, but also smaller organic producers, consumers, and potential new organic actors in new forms of partnership and cooperation, as well as large-scale market chains.

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