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Survey „Vegan Diet“
Project
Project code: BfR-RIKO-08-171101C
Contract period: 01.11.2017
- 31.12.2019
Purpose of research: Public relations
Keywords: online survey, vegan diet, nutritional behaviour, health risk assessment
A growing proportion of the population is opting for a vegan diet and is thus forgoing all food of animal origin. This form of nutrition is ascribed to have positive effects on health, such as a lower cholesterol level and a lower risk of cardiovascular diseases. In addition, it is often linked to an overall healthy lifestyle with sporting activity and low alcohol or nicotine consumption. Nevertheless, there are also health risks from possible nutrient deficiencies to which pregnant women, nursing mothers, infants and small children in particular can react sensitively. A qualitative survey of the BfR within the scope of focus groups has shown that vegans are generally well informed about risks and usually take dietary supplements. However, there were uncertainties with regard to the plant nutrition of children and pregnant women. In the context of the online survey, this aspect is to be examined in a focused manner and the results of the focus group discussions secured and extended by a representative sample size. Beside vegan living persons also persons are asked, who nourish themselves omnivor. This allows a comparison of both forms of nutrition and offer insights into group-specific habits and attitudes. Based on this knowledge about the perception, the level of knowledge and the information needs of the respective target group, recommendations for action for risk communication are developed within the scope of the study. The findings are used to make risk communication more target-group-oriented and effective and to enter into participative dialogue with various contact persons from science, business, politics, the media, associations, non-governmental organizations and consumers.
Section overview
Subjects
- Communication Sciences