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Marker of generation-friendly products and services - portfolio and consumption possibilities of action
Project
Project code: 2808HS018
Contract period: 20.11.2008
- 19.02.2009
Budget: 29,480 Euro
Purpose of research: Inventory & Assessment
'This research project explores the question, can the contribution of marked generational-friendly products to help older consumers to search for suitable opportunities and to strengthen competition among providers of relevant product groups. Goal is for pros and cons of a labeling system demonstrate generation-oriented products and services in terms of improving market transparency. Using three working objectives can substantiate the cognitive interest. it is primarily intended to describe the characteristics of the market for generation-driven products in terms of services, consumer and market conditions. second research goal is to formulate requirements for marking friendly products, from an information-generational economic perspective. Finally, existing labeling systems for sustainable products and for generation-oriented products are analyzed and evaluated in terms of positive and negative aspects.
The implementation of the project is done in three steps. In the first step, a literature study is conducted and supplemented by interviews with experts. Research contributions of information economics and marketing of seniors are employed to requirements for the design of a labeling system for generations to work out viable products. The second step is to study the evaluation of practical examples of sustainable products for identification systems on the one hand and generation-friendly products on the other. In the final third step, the study results are summarized in a discussion paper.
In the discussion paper are presented the pros and cons of labeling generation-friendly products and design options of a labeling system that will serve as a decision aid in the political process. '
Section overview
Subjects
- Market Analysis/Marketing Strategy
- Business administration
- Communication Sciences
