Organic sensory information system (OSIS): 4.3 Target Groups
Description:
Comparative report from quantitative consumer research. The findings of this study demonstrate the relevance of considering sensory dimensions for segmenting the market of organic consumers. Some interesting managerial implications have been drawn. The authors are aware that the application of sensory research on the market of organic products is still in its infancy and hope therefore that the current findings provide a fruitful arena for future research both in theory and in practice.
Executive Institute:
Department of Agricultural Economics and Rural Development Details of Department of Agricultural Economics and Rural Development
Parent institution:
University of Goettingen Details of University of Goettingen (Lower Saxony)
Contract period:
01. 01. 2009 - 31. 12. 2011
Participating Institutions:
- Research Institute of Organic Agriculture Switzerland (FiBL) Details of FiBL
- Alma Mater Studiorum-University of Bologna, Agricultural Faculty Details of Alma Mater Studiorum-University of Bologna, Agricultural Faculty
- Synabio Details of Synabio
- Warsaw University of Life Sciences (WULS - SGGW) Details of WULS - SGGW
- Centre for Innovative Consumer Studies Details of Centre for Innovative Consumer Studies
Collaborative Project:
Organic sensory information system (OSIS): documentation of sensory properties through testing and consumer research for the organic industry (ECROPOLIS) Details of Organic sensory information system (OSIS): documentation of sensory properties through testing and consumer research for the organic industry (ECROPOLIS)
Funding Programme:
- EC - Collaborative projects (small or medium-scale focused research actions) Details of EC - Collaborative projects (small or medium-scale focused research actions)
Subject:
- Nutritional behaviour
- Organic Farming
Purpose of research:
Inventory & Assessment
Funding Institutions:
- European Commission (EC) Details of (EC)
Project Management Agency:
- European Commission (EC) Details of EC