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Chair of Marketing and consumer research (LMK)
Institution
Section overview
Description
The Chair Group Marketing and Consumer Research focuses on approaches in consumer economics and consumer behaviour research. Consumers are regarded as individuals in their social, cultural and institutional context.
Activities
- Research
Parent institution
Coordinated projects
- Collaborative project: Livestock Farming: Acceptance through Innovation (SocialLab_II) - subproject 6
- Collaborative project: SocialLab – Society's perception of animal husbandry - subproject 3
- Evaluation of the EU school program in Bavaria
- Liquidity for genetically modified food, depending on benefit and risk perception - Integration psychometric data in models Choice
- Nutrition Report 2008: Chapter 1 - The food situation in Germany
- Pricing and purchasing behavior in grocery retailing: An analysis taking into account dynamic processes
- Risk, Uncertainty and Regulation: A Comparison between France and Germany in the Field of Food Safety and Nutrition
Contact
Chair of Marketing and consumer research
(LMK)
Alte Akademie 16
85354 Freising
Bavaria
Germany
Phone: 08161-71-3316
Fax: 08161-71-4501
Email: mcr(@)tum.de