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Organic sensory information system (OSIS): 4.3 Target Groups
Project
Project code: keine Angaben
Contract period: 01.01.2009
- 31.12.2011
Purpose of research: Inventory & Assessment
Comparative report from quantitative consumer research.
The findings of this study demonstrate the relevance of considering sensory dimensions for segmenting the market of organic consumers. Some interesting managerial implications have been drawn. The authors are aware that the application of sensory research on the market of organic products is still in its infancy and hope therefore that the current findings provide a fruitful arena for future research both in theory and in practice.
Section overview
Subjects
- Nutritional behaviour
- Organic Farming
