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Data Protection Declaration
Imprint
Farmer Consumer Partnerships
Collaborative Project
Project code:
1897
Contract period:
15.06.2007
- 14.06.2010
Coordinating institution:
Department of Agricultural and Food Marketing
The main objective of the CORE Organic project ‘Farmer Consumer Partnerships’ is to determine how the commitment of organic farmers to ethical values additional to organic farming standards can be effectively communicated to organic customers and thus strengthen the positioning in the market.
The research program consisted in the following steps:
- Identification of ethical concerns and related activities going beyond the standards of organic farmers and companies
- Identification of organic consumers’ preferences for different aspects of an ‘added value’ to organic farming standards
- Elicit consumers’ willingness to pay for aspects of the ‘added value’, and
- Conclude on the potential for product differentiation and marketing.
The main outcome of our research is that the communication of additional ethical attributes of organic food offers a promising potential for product differentiation in the organic market. Critical consumers and producers agree that organic production according to the EU regulation on organic farming (EC/834/2007) can be improved with respect to ethical food production.
Collaborative Projects
Conceptual framework and definition of CSR arguments
Leading institution:
Aberystwyth University
Research projects
Case studies
Leading institution:
Division of Organic Farming
Information Display Matrix
Leading institution:
Department of Agricultural and Food Marketing
Focus group discussions
Leading institution:
Department of Economics
Consumer Choice Test
Leading institution:
Research Institute of Organic Agriculture Switzerland
Dissemination activities
Leading institution:
Department of Agricultural and Food Marketing
