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Appreciation, value creation and valorisation of environmental services in organic fruit growing
Project
Project code: EIP-Agri-BW-2022-VMVK
Contract period: 01.01.2022
- 31.12.2024
Budget: 245,785 Euro
Purpose of research: Inventory & Assessment
Keywords: marketing/supply chain
The project aims to identify and describe the environmental services of organic fruit growing and to translate them into a communication concept for market participants. Using research results and field surveys as a basis, experiences are to be bundled and the interactions of environmental services on the product quality of apples, marketability and consumer acceptance are to be recorded. In cooperation with representatives along the entire value chain, concepts will be discussed and developed that highlight the interrelationships and environmental services of systemic organic farming and make them comprehensible. Topics will be discussed in 4 work packages: - Quality / grades: scientific processing/data collection on consumer acceptance of skin defects and their influence on shelf life, sooty blotch, evaluation of the microbiome on the apple surface - Biodiversity performance on farms - Varietal diversity/strategy (apple): Development of a marketing concept with focus on varietal diversity - Soil: Recording of the different practice strategies and development of recommendations for action
Section overview
Subjects
- Arboriculture
- Organic Farming
