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Collaborative project: Conception and development of an information system for a qualified indication of origin for the German food craft - subprojekt 1 (Herkunftstool)
Project
Project code: 281A401417
Contract period: 01.05.2019
- 30.06.2022
Budget: 199,297 Euro
Purpose of research: Applied research
Keywords: provenance, marketing, data collection, food quality, competitiveness, regional value addition, business administration, food processing, regions
"The Technical University of Munich cooperated with the private agricultural marketing company Agromind to expand the use of qualified indications of origin in the German food craft sector. Qualified indications of origin indicate high-quality food from regional value chains. However, companies in the German food craft (e.g. bakers, butchers) have rarely used these labels in customer communication. Reasons for the lack of use were identified on the basis of interviews and a Germany-wide survey. In particular, limited knowledge about those labels and the effort required to obtain such labels represent significant barriers to adoption. To overcome these barriers, the online information portal agrolabel.de was developed, where companies can obtain relevant information about available labels and create customized marketing materials. This enables these companies to expand existing sales markets and open up new markets through the use of labels."
Section overview
Subjects
- Food Processing
- Communication Sciences
- Computer science
