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Imprint
Carbon Farming and climate labeling
Project
Project code: TI-MA-08-PID2369
Contract period: 01.12.2020
- 28.02.2022
Purpose of research: Inventory & Assessment
Agricultural land possesses great potential to contribute to climate change mitigation by retaining CO2. However, little research has been done on societal expectations and marketing opportunities for carbon farming and climate labels.
The debate on the impacts of agriculture on the climate involves consumers, farmers, the agri-food sector, politicians, and scientists alike. The debate is inhibited by a lack of transparency and distortions of perception barring consumers from making climate conscious and climate friendly choices when shopping for food. In the absence of labeling, consumers have little opportunity to consider the climate impact in their behavior. Farms can restore and further build up the humus content of soils degraded by long-term use through improved agricultural management. As a result, surplus CO2 would be withdrawn from the atmosphere by growing intermediate crops or clover, creating flower stripes or integrating hedges among other plants. Farmers could thus play an important role by slowing down climate change. However, the implementation of such regenerative production methods is expensive. Little research has been done on the expectations of consumers or society towards this type of regenerative agriculture and whether it or the resulting products can be marketed convincingly (e.g. with the help of labels).
Section overview
Subjects
- Communication Sciences
- Nutritional behaviour
- Climate Change
