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Collaborative project: Sustainable packaging of potted herbs - consumer-led development and testing of new solutions - subproject B (ExtraHerb)

Project


Project code: 281A706B20
Contract period: 15.07.2022 - 14.07.2025
Budget: 168,711 Euro
Purpose of research: Applied research
Keywords: consumer behaviour, packaging, sustainability, consumption competence, vegetable production, medicinal plants and spices, resource protection, resource efficiency, horticulture

Potted herbs take on a special role among food products, as they can continue to be productive for consumers through vegetative growth. More than half of the households in Germany buy fresh herbs at least once a year. The herbs are packaged in pots, bags, and trays, most of which are made of plastic. Numerous conflicting goals with economics, product quality, or logistics have so far prevented a switch to plastic-free packaging. In addition, there is little knowledge about how potted herbs are handled in households. What is clear is that production and consumption conditions differ greatly in terms of environmental factors such as light and temperature or plant care, which affects shelf life and thus product benefit. In the project, the conflicting goals are worked out and evaluated holistically, optimized concepts for potted herb packaging are developed and tested by interdisciplinary research partners (business science and plant science) as well as practical partners (horticultural producers, packaging manufacturers, retail companies).

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Subjects

  • Horticulture
  • Vegetable Gardening
  • Food Processing
  • Resource management
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