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Strategies for supra-regional customer loyality for fruit and vegetable products from BW
Project
Project code: EIP-Agri-BW-2022-LMI
Contract period: 01.01.2022
- 31.12.2024
Budget: 356,653 Euro
Purpose of research: Public relations
Keywords: food industry
Fruit and vegetables from Baden-Württemberg have many regional focal points, some of which are protected as geografical indications (PGI). In addition, there is the quality mark and the organic label BW. For regional producers, however, there is an increasing challenge of achieving a high level of customer loyality for their products in order to maintain market share competiveness. This requires innovative concepts to strengthen product loyality and willingness to pay. The aim of the projekt is the joint development of a toolbox that collects and evaluates measures and methods for customer loyality to regional fruit and vegetables. Aswell as innovative digital strategies for regional marketing and makes them availible for low-threshold implementation in the resprectice growers and cooperatives. Possible synergies and interactions with certifications with certifications and audits should also be taken into account in order to optimize the profiling of domestic products with regard to the desired customer loyality.
Section overview
Subjects
- Market Analysis/Marketing Strategy
- Food Processing
