'Bio with face' - chances of a customer-focused and innovative marketing strategy | FISA - Forschungsinformationssystem Agrar und Ernährung

'Bio with face' - chances of a customer-focused and innovative marketing strategy

Project

Project code: 2806OE172
Contract period: 01.06.2008 - 31.10.2010
Budget: 144,390 Euro
Purpose of research: Public relations

keine Angaben

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Section overview

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Subjects

Communication Sciences

Agroeconomics

Organic Farming

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Project (16955) Institution (5684) Funding programme (391) Collaborative Project (246) Network (25)

Project period

Subject

Animal production (3493)
- Agricultural Technology Animal Production (360)
- Animal breeding (559)
- Animal health (1620)
- Animal Husbandry (1269)
- Animal nutrition (544)
- Beekeeping and health (200)
- Farm animal behaviour (130)
- Special animal species (327)
Ecology (2919)
- Agricultural hydrology (164)
- Agricultural Meteorology (81)
- Agroecology (784)
- Landscape Planning (184)
- Organic Farming (1233)
- Soil science (882)
Fisheries and Aquaculture (488)
- Freshwater fisheries (138)
- Mariculture (62)
- Marine fisheries (186)
- Pond fisheries (116)
- Raceways systems (45)
- Recirculation systems (113)
Food technology (1907)
- Food Chemistry (504)
- Food microbiology (449)
- Food Processing (1344)
Forestry (1489)
- Forest genetics (155)
- Forestry (685)
- Forestry Technology (85)
- Silviculture (662)
- Wildlife Biology (230)
Interdisciplinary Subjects (6782)
- Biotechnology (859)
- Climate Change (2062)
- Communication Sciences (502)
- Computer science (1071)
- Genetic Resources (592)
- Process engineering (1208)
- Renewable Resources (1394)
- Resource management (1129)
Nutritional Science (1320)
- Home Economics (28)
- Nutritional behaviour (331)
- Physiology of Nutrition (438)
- Toxicology (679)
Plant production (6603)
- Agricultural Engineering Plant Production (773)
- Arboriculture (584)
- Crop Production (1808)
- Crop Protection (2232)
- Grassland (251)
- Horticulture (502)
- Plant Breeding (1720)
- Plant Nutrition (545)
- Specialised crops (498)
- Vegetable Gardening (555)
- Viticulture (386)
Socioeconomics (1288)
- Agricultural Policy (270)
- Agricultural Sociology (304)
- Agroeconomics (538)
- Business administration (333)
- Market Analysis (222)
- Market Analysis/Marketing Strategy (1)
- Rural history (26)

Research aim

Climate change (1361)
- Adjustment of the production process (663)
- General: Global Warming (279)
- Greenhouse gas reduction (202)
- Impact on forests, agriculture and fishery (203)
- Plant diseases, animal diseases and zoonoses (14)
Environment and ressource management (2121)
- Animal welfare (118)
- Basic research (174)
- Biodiversity (476)
- Cross cutting issues of environmental and resource protection (294)
- Dynamics of the game (104)
- Institutional frameworks (21)
- New technological and biotechnological processes (261)
- Soil Protection (294)
- Stress caused by agriculture and agro-relevant substances (379)
Food and consumer protection (2457)
- Allergies, asthma and intolerances (64)
- Dietary habits (169)
- Food quality (653)
- Food safety: Contamination with harmful contaminants and detraction by the processing (524)
- Food Safety: General (131)
- Food safety: Harmful Ingredients (85)
- Food safety: veterinary medicines (43)
- Market, product transparency, traceability and consumer behaviour (207)
- New technological and biotechnological processes (448)
- Nutritional physiology (133)
Global Food security (510)
- Animal Husbandry (65)
- Biodiversity (16)
- Institutional frameworks (178)
- Marketing, competitiveness and market transparency (18)
- Plant production (146)
- World Food (87)
Production processes (8077)
- Animal Husbandry (1370)
- Economy (84)
- Forestry and Forest (326)
- General: production methods (395)
- Institutional frameworks (62)
- Marketing, competitiveness and market transparency (258)
- New technological and biotechnological processes (844)
- Organic farming (1153)
- Plant production (1217)
- Renewable Resources (1295)
- Sustainability (846)
- Vocational education, employment and health protection (227)
Risks (1110)
- General: risks (79)
- Harmful Substances (110)
- New technological and biotechnological processes (70)
- Plant diseases, alien species, animal diseases and zoonoses (847)
- Terrorism (4)
Rural areas (436)
- Dynamics inland waters (41)
- Dynamics of land use (128)
- Dynamics of the forest (63)
- General : Rural areas (48)
- Institutional framework (56)
- Socio-economic and cultural dynamism (100)

Activity

Coordination (3740) Research (3422) Research Support (2377) Funding (229) Educational Establishment (51) Project Management Agency (46)

Federal state

Baden-Württemberg (522) Bavaria (780) Berlin (287) Brandenburg (204) Bremen (65) Hamburg (86) Hesse (307) Lower Saxony (609) Mecklenburg-Vorpommern (138) North Rhine-Westphalia (715) Rhineland-Palatinate (174) Saarland (18) Saxony (239) Saxony-Anhalt (184) Schleswig-Holstein (158) Thuringia (167)

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regional (2990) national (1952) international (562) EU (176)

Legalform

public (3063) private (2134) NGO (484)

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Purpose

Applied research (10233) Basic research (2272) Experimental development (2252) Inventory & Assessment (1279) Networks and research co-ordination (331) Public relations (255) Demonstration (225) Project preparation activity (61) Conferences and Meetings (40)

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