We use cookies on our website. Some are necessary for the operation of the website. You can also allow cookies for statistical purposes. You can adjust the data protection settings or agree to all cookies directly.
Data Protection Declaration
Imprint
Development of a digital Service for matching regional organic products during menu creation in put-of-home catering
Project
Project code: EIP-Agri-BW-2023-VVK
Contract period: 01.01.2023
- 31.12.2025
Budget: 531,735 Euro
Purpose of research: Applied research
Keywords: Marketing/supply chain
Large-scale catering should adopt regional and eco-friendly approaches. We believe that combining digitalization, promoting organic foods, and incorporating local ivalue-added elements aligns with political objectives and evolving consumer preferences. This shift can lead to sustainable procurement practices in large catering establishments. By integrating a digital solution into existing enterprise resource planning Systems, we can simplify and streamline the ordering of regional organic and conventional products. This approach can seamlessly integrate into daily operations. Regional managers in Bio-Musterregionen are actively exploring ways to icoordinate large-scale kitchen processes with regional organic producers. To illustrate this, we plan to conduct a regional case study in collaboration with the ßio-Musterregionen of Hohenlohe and Heilbronner Land.
Section overview
Subjects
- Market Analysis/Marketing Strategy
- Agricultural Sociology
- Organic Farming
