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Collaborative project: Cross-media communications for bakery customers: appreciating quality bakery products and reducing waste - subproject A (BrotWert)
Project
Project code: 2819106A21
Contract period: 15.09.2022
- 14.09.2024
Budget: 92,482 Euro
Purpose of research: Applied research
Keywords: quality management, software, App, residual product, waste, resource conservation, food environment, nutrition education,food craft, food shelf life, information-communicationtechnology
The project’s contribution is to increase the appreciation for high-quality bakery goods and reducing waste by providing relevant knowledge and promoting the responsible use of these products through a balanced mix of digital and analogue consumer communication. Based on existing knowledge and identified needs of bakery customers, the aim is to develop a consumer communication offer and test it in practice in cooperation with the bakery company Bäcker Görtz GmbH. Scientific goals of the project consist of a) researching the sustainability knowledge deficits of bakery customers, b) developing suitable communication content and c) devise appropriate options of how to transfer knowledge to the customers. The results of this research determine the design of the knowledge transfer offer. Three components with different degrees of interactivity are thinkable: basic (standardized) knowledge transfer, personalized assistance, as well as motivation and knowledge transfer via gaming elements like for example quizzes. Technical goals consist of the development of the digital tool (mobile application) and the design of complementary analogue communication tools. Necessary steps are in particular the requirements concept, the technical concept, implementation of the prototype and testing of the application. The main target group of the resulting communication concept are bakery customers as well as people generally interested in bread and bakery goods as well as in sustainable living. The goal is to reach the Technology Readiness Level "7" by the end of the project.
Section overview
Subjects
- Resource management
- Nutritional behaviour
Framework programme
Funding programme
Excutive institution
Institute for Management and Innovation University of Economics and Society Ludwigshafen
