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Projects on "Marketing"
Development of smart low-energy driven processing lanes, natural additives and colours as well as supporters to set up a guideline enhancing sustainability and consumers´acceptance of organic foodl (SusOrgPlus)
Project code:
2817OE006
Excutive institution:
Innotech Ingenieursgesellschaft mbH
Contract period:
2018
- 2021
Eco merchandising of food showing a less than optimal degree
Project code:
2818OE087
Excutive institution:
University of Kassel
Contract period:
2019
- 2021
Effects of promotional activities and special price promotions for organic food trade
Project code:
03OE272
Excutive institution:
Department of Agricultural and Food Marketing
Contract period:
2004
- 2006
Expansion of the individual meet demand, with organic foods - identifying gaps in product range and product-specific barriers for eco-buyers
Project code:
2808OE102
Excutive institution:
Department of Agricultural and Food Marketing
Contract period:
2009
- 2010
Extending Regional Supply Chains to Boost Retail Sales of Organically Produced Vegetables
Project code:
06OE085
Excutive institution:
BIOLAND MARKT GmbH
Contract period:
2007
- 2009
Fairness - A central component of organic farming or marketing strategy of individual initiatives?
Project code:
2806OE253
Excutive institution:
AgrarBündnis e.V.
Contract period:
2007
- 2007
Fairness throughout the value chain - the profiling on the organic market opportunities and consumer response through a regional value
Project code:
2808OE105
Excutive institution:
Center for Technology and Society at the TU Berlin
Contract period:
2008
- 2010
Farmer Consumer Partnership
Project code:
2807OE004
Excutive institution:
Faculty Organic Agricultural Sciences
Contract period:
2007
- 2010
Foreign supply of organic apples: Relevance to German apple producers
Project code:
2808OE110
Excutive institution:
Department of Agricultural and Food Marketing
Contract period:
2010
- 2011
Generation of market incentives for domestic feed production through improved marketing strategies for regional organic animal products
Project code:
2810OE054
Excutive institution:
Department of Agricultural and Food Marketing
Contract period:
2011
- 2012
