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Projects on "Marketing"
Is price the main purchasing barrier for organic products? – Analysis of the willingness to pay for organic food and consumers’ buying behaviour
Project code:
2806OE119
Excutive institution:
Faculty Organic Agricultural Sciences
Contract period:
2007
- 2009
Management Manual for the farm processing and direct marketing in organic farming - Practical information and tools for analysis and planning
Project code:
03OE251
Excutive institution:
Hubert Redelberger
Contract period:
2004
- 2006
Marketing concepts for products of endangered breeds
Project code:
2815NA168
Excutive institution:
Society for the Conservation of Old and Endangered Livestock Breeds
Contract period:
2016
- 2019
Marketing concepts for products of endangered breeds
Project code:
2815NA028
Excutive institution:
Department of Agricultural and Food Marketing
Contract period:
2016
- 2019
New and innovative direct selling concepts for agricultural products - state of the art, best-practice-examples, analysis of consumer expectations and recommendations for stakeholders (InnoDirekt)
Project code:
2815NA192
Excutive institution:
ECOZEPT GbR
Contract period:
2017
- 2020
Pilot project to develop and implement a quality-fair-value concept along the value chains in the field of organic agriculture and food industry
Project code:
2808OE132
Excutive institution:
Kassel e. V. Institute for Rural Development
Contract period:
2008
- 2010
Platform for the promotion of innovative regional development in organic farming
Project code:
2804OE016
Excutive institution:
Research Institute of Organic Agriculture Germany
Contract period:
2006
- 2007
Preferences and willingness of German consumers with organic wine
Project code:
2810OE005
Excutive institution:
Service Center Rural Area - Rheinpfal ...
Contract period:
2010
- 2012
Preferences and willingness of German consumers with organic wine
Project code:
2810OE087
Excutive institution:
University of Kassel
Contract period:
2010
- 2012
Price politacal margins for regional produced organic products: Analysis and implementation of a regional marketing strategy for organic milk products
Project code:
03OE286/I
Excutive institution:
Milk Production Association Hessen
Contract period:
2004
- 2006
